To celebrate the recently released AnyForty & T-world The Australian Invasion Series, we got our mate, and all round director/animation/design genius Broken Antler to cook us up some visual candy to help promote the new drop.
Filmed on location at White Duck Screen Print in Bath and at Broken Antler HQ just outside of London, with some lovely Rick Nunn shot images from our lookbook shoot thrown in the mix, it truly is a family affair!
Seeing as us, a UK brand, hooked up with some great Australian artists to make the range, there was only one choice for the soundtrack, when UK producer Beat Butcha remixed one of our favourite Australian mc’s Brad Strut‘s track “Official”, we needed it badly! We got the rights to use it a few months back and the whole promo was built around that head nodder.
Everything about this whole project screams official, we don’t fuck around, we hope you enjoy the promo and more importantly the tees!
On sale now, £30 for a limited run tee with artist specific 24 page mini T-world journal.
Go grab one from anyforty.com before it’s too late!