AnyForty Blog

AnyForty at The Ledge, January 2013

So we’ve just got back from a brilliant second outing to The Ledge at London Olympia where we showcased our brand new Spring/Summer 13: Blood, Sweat & 5 Years collection.
Was a great weekend catching up with a lot of good mates, big shouts for Paul from AONO, Cian and Chris from Swallows & Daggers, our man Jon from No Good came over from Malta, Paul and Matt from Dephect, Aidy and Liam from Hype, the lads from the legendary UK bran King Apparel our mate D from PXL Clothing and many, many, many more who made it a great show. Feel like there’s a nice UK streetwear family building with these events, lot of new brands like the ladies from White Trash London and Studio Ochee showing alongside some of us more established brands and the huge overseas brands like The Hundreds, Diamond Supply Co, Huf and Ice Cream, and we’re super stoked to be part of it and see our scene growing!
Apart from the good hangs, also landed a few new accounts (which is obviously the main reason for doing these things!) including one of London’s biggest skate retailers Club Blue Room based in Marble Archand a account we’ve been after for a while the brilliant looking The Forum in Swindon, buzzing to get in store there alongside some other great brands!
Special shout to our stockists who took a trip out to see us, Dan from Urban Industry, Matt and Rosie from Chemical UK, James and Dunc from Recreo and Amar from Disturbed Clothing, great to see you all!

Our new collection will be in these stores alongside all our other accounts on Friday March 15th, we’re over the moon to welcome these two stores to the AnyForty family and we hope to announce a few more over the next few weeks… 2013 is gonna be great, we can smell it in our wee!


AnyForty at The Ledge, Day 1

So we’ve just got back from a good day at The Ledge Tradeshow at London Olympia. Got chance to meet some people we’ve known for the first time in person, fellas like Cian from Swallows & Daggers, Paul from AONO and David from the legendary Addict, as well as linking up with fellas we’ve seen at previous shows, the WeSc lads, our Yorkshire bredrin Mr Gauky, Tom from Breaks Mag and our mates at Dephect who we seem to bump into everywhere, alongside some new introductions, the likes of RooK, DGK, PXL and City Fellaz from Copenhagen.

Good first day, we’re wedged between Just Hype and WeSc, couldn’t of asked for nicer book ends to the AnyForty package, we’re back tomorrow to hopefully meet more new stockists and see some more familar faces.

If your a store reading this, and your not coming to The Ledge, jump on the train and come down see us and check out our Autumn collection of Crewnecks, we might even shout you a cuppa!

Cheers to our man Alex for coming through and helping us today too.

AnyForty at Sampled, Summer 2012, Day Two.

28th May 2012 | Tags: , , , ,

So the last day of Sampled flew over in a bit of a Summery blur to be honest.

Numerous times yesterday we got asked the question, What do you think of Sampled? One was to camera on a interview, and we weren’t entirely happy with our on the spot answer.

Hate answering questions without having time to think about what we want to say, so thinking about it overnight, here’s exactly what we think of Sampled, just for you guys!

Guess we have to say for brands like ourselves who don’t have a physical brick and mortar store, Sampled is an incredible opportunity for us to get a small bit of London retail space in a buzzing and vibrant area, and gives us chance to nab a few new customers from passing trade coming to buy from the big brands but the best part is the chance to put faces to some of our regular customers. If you promote it well enough your customers will come from all over the country!

This weekend alone we’ve had visits from regular customers from as far as Belfast, Bristol, Huddersfield and Nottingham, and even met a few staff members from a couple of our wholesale stockists that we’ve never physically met before alongside hopefully sewing the seeds for future stockists by making a couple of new contacts from the weekend.

So even though our sales were majorly down from last year due to us trying to sell full price new stock against the other brands heavily discounted garms, we’d say the weekend was a successful one.

Bless up Kinglsey for coming through and helping man the stall with us on Sunday, and big up the Sampled team of Tarl and Rod for another successful event and shout outs to all the brands we get to know better each event, especially the Dephect and the Fly53 boys who have become good mates of ours now.

AnyForty at Sampled: Day Two

Second and final day at Sampled is done at dusted. Wicked day hanging with lots of AnyForty family again, show was a little bit quieter than yesterday but came home with a lot less stock than we went with, so the event was definitely a success! Shout out to everyone who swung by and supported us this weekend. Much love to Purdi and Alex who helped work the stall all weekend. Big ups Spin Doctor and DJ Mo Fingaz for organising a sick weekend and big ups to new AnyForty friend HelsGibson who took inspiration from some of our designs on display at the event and cooked up some sick custom nail designs (shown a few pics down) – very trick, see if you can guess which nail designs go with which garms! Great weekend. Shame the heavens opened on us when we were outside waiting for the van home. Sods law innit!  See you next year Sampled… we’ll be back!

AnyForty: Sampled competition

That’s right kids, if you’ve read the blog post below you’ll know that on Saturday 3rd and Sunday 4th of December we’re taking part in a huge sample sale just off Shoreditch in London town. Event costs £2 to enter, that gets you the chance to buy exclusive samples and discounted products from brands like Stussy, Alife, DGK and ourselves!

Also, that £2 entry gets you a free raffle ticket and the chance to win a hamper stuffed full of one goodie from each brand. That’s a stash with goods from Stussy, Generic Surplus, Stones Throw, Alife, Dephect, Osiris, Fenchurch, Organika, BLVD, DGK, Circa and lots more including us. That’s a fucking steal for £2.

Get involved. Click the image for more info, and we look forward to seeing you there. We’ll be manning our stand all weekend long. Come say waddup!

Also, we’re a relatively small brand compared to the likes of Stussy and Alife and we’re not going to have loads of exclusive samples for sale. Reality is, we don’t actually make samples. So, to keep the event exciting and a must for AnyForty fans, we’re producing two new limited run products just for the weekend. Pop along to see what they are and get a piece of AnyForty history. Stuff never to be sold online or in store, so don’t miss out!