AnyForty Blog

AnyForty at The Ledge, January 2013

So we’ve just got back from a brilliant second outing to The Ledge at London Olympia where we showcased our brand new Spring/Summer 13: Blood, Sweat & 5 Years collection.
Was a great weekend catching up with a lot of good mates, big shouts for Paul from AONO, Cian and Chris from Swallows & Daggers, our man Jon from No Good came over from Malta, Paul and Matt from Dephect, Aidy and Liam from Hype, the lads from the legendary UK bran King Apparel our mate D from PXL Clothing and many, many, many more who made it a great show. Feel like there’s a nice UK streetwear family building with these events, lot of new brands like the ladies from White Trash London and Studio Ochee showing alongside some of us more established brands and the huge overseas brands like The Hundreds, Diamond Supply Co, Huf and Ice Cream, and we’re super stoked to be part of it and see our scene growing!
Apart from the good hangs, also landed a few new accounts (which is obviously the main reason for doing these things!) including one of London’s biggest skate retailers Club Blue Room based in Marble Archand a account we’ve been after for a while the brilliant looking The Forum in Swindon, buzzing to get in store there alongside some other great brands!
Special shout to our stockists who took a trip out to see us, Dan from Urban Industry, Matt and Rosie from Chemical UK, James and Dunc from Recreo and Amar from Disturbed Clothing, great to see you all!

Our new collection will be in these stores alongside all our other accounts on Friday March 15th, we’re over the moon to welcome these two stores to the AnyForty family and we hope to announce a few more over the next few weeks… 2013 is gonna be great, we can smell it in our wee!

 

AnyForty at The Be Street Weeknd, Paris, France!

So we’ve just got back to London from a incredible trip to Paris to take part in the very first  Be Street Weeknd event and wanted to fill you guys in on went down while it’s still fresh in our Baccardi soaked minds!

We signed up for the Be Street event in July as soon as we were asked to take part, we’re big fans of Benny and the Be Street guys magazine so it was a easy decision to make! Since that summer day we said yep, we have been patiently waiting then eagerly counting down the days till we packed all our stock up and headed to France. That day came on Friday 14th December, we got up at the crack of dawn and along with Purdi, Alex and Hobbit we jumped in our auld mate Fin (from Rose Bikes UK) sick VW T25 transporter van and set off driving from Hackney to Paris via the EuroTunnel. After negotiating some absolutely madcap Parisian rush hour traffic we headed to the Cité de la Mode et Du Design and set up shop for what we hoped would be a weekend to remember…And we were not to be disappointed!!!!

We had a absolutely amazing yet silly long weekend, lots of stock was snapped up by our French fans old and new, the limited edition Tizieu tee went out like shit off a shovel (So much so we’re thinking of printing up another run so all our UK heads can get hold of one!), we saw many familiar faces but best of all had the chance to meet long time overseas AnyForty fam for the first time, was absolutely incredible to meet Hydro 74 who came all the way from Orlando,  worked with him a lot over the last 4 years, and he is the man behind our AnyForty script logo for those who don’t know so was so sick to finally meet our man! Also sick to meet Mr Meka from IDLEHAND, who you might know as ZombieCorp who’s blessed us with 2 sick collabo’s these last few years, also finally linked up with Tyrsa, was such a pleasure to meet dude after 4 years knowing him online and it’s great to see him really getting some shine lately, especially this handrawn Hypebeast piece. The last artist we’ve know for a while but never met in person was the brilliant McBess, watched dude paint his mural live and were absolutely blown away. Great to see he was just as nice a person in the flesh. Super friendly fella!

Apart from all the familiar faces we met for the first time, the Be Street Weeknd also gave us chance to link up with some artists we’ve a bucket load of respect for but have never met or spoke to before, so cheers to them for giving us the chance to link up and chat with the incredibly brilliant L’amour Supreme meet one of our biggest inspirations, Greg Rivera of Mishka fame and stumble across the sick homegrown talent that is Ian Macarthur!

There was also a cracking turnout from some fellow UK brands who took the trip across the sea, our good mate Paul from AONO came over and killed it with his barbershop set up. Also repping the UK was Aidy and the lads from Hype in Leicester,  Rich and Dunc from Abandon Ship Apparel alongside the lads from Represent all helped to make the weekend one to remember. Mainly for the monster hangover on Sunday after Saturday night turned into a massive piss up. Our area of the show changed from being a respectable retail environment into a council estate piss up, with beer and Baccardi fueled Brits running wild, a lot of great memories were made, main one we’ll always remember is a drunk Hydro 74 invading the Abandon Ship booth to punch them alll in the nuts. Classic night.

So yeah, what a event, and what a long weekend in a city we love. Big ups to Benny and the team for putting on a cracking event, we look forward to seeing you lot again in 2013! Till then, check out our pics from the weekend below, and get ready to see the video of our boy Hobbit destroying the Be Street main stage with his phenomonal beatboxing… that’s coming soon!